UofC Mental Health Awareness Campaign
The University of Calgary's Mental Health Awareness Campaign was designed to bring understanding to mental health issues affecting students, staff and faculty at the university. As one of the members of the creative team on this project, I worked in conjunction with multiple stakeholders and creatives, along with real individuals on campus who had struggled with mental health, to execute a campaign that spanned a multitude of on-and-offline platforms including the universities' social media channels and website, as well as digital campus billboards and other public spaces. This project was a major group effort which included many talented individuals at the university coming together in make this campaign a reality, including photography, storyboarding and creative, design and development, research and review.